🧊 Same Challenge, New Purpose
Reflections on what makes marketing meaningful in 2025
The Ice Bucket Challenge is back.
But this time, it’s not about ALS. It’s about mental health.
University students revived the challenge to raise awareness around stress, anxiety, and burnout. Same bucket of freezing cold water - completely different (and very timely) message.
And honestly? It kind of stopped me in my scroll.
In a digital world where every campaign fights for attention, this one stood out. Not because it was flashy. Not because it was perfectly executed. But because it was real.
No big budget. No brand strategy deck. Just people doing something human, together, for a cause that matters.
What Does This Say About Marketig Today?
It reminded me of something I keep learning as I build my own marketing business:
👉 People don’t connect with perfection - they connect with honesty.
In a time of hyper-curated content and AI-generated everything, what cuts through is still… people. The raw, imperfect, emotional stuff.
And as much as I love data, the strategy, the tools (and I do) - I think the best campaigns are the ones that feel like they could only come from you.
What You’ll Find Here
Since you’re here, here’s what you can expect from my newsletter:
🚀 Marketing trends worth paying attention to
🚀 Insights from real client work (what’s working, what’s not)
🚀 Experiments + learnings as I grow my own marketing company
🚀 Tips on automating your marketing reporting to save time and stay sharp
Whether you’re a marketer, a business owner, or just curious about how all this stuff works - I hope you find something useful here.
If this resonated with you, feel free to forward it to a friend, or check out Insightful Digital to see how we can help brands grow through strategy, SEO, and social.
Thanks for reading,
Keshia